Market Research & Competitive Analysis

Market Analysis & Research: Using proprietary data and models to assess the market landscape, customer needs, competitive dynamics, and regulatory environment to generate actionable insights and recommendations to assist our banking partners  identify opportunities, understand threats, and develop strategies to better serve its clients and achieve its business objectives

Market Sizing & Addressable Market Share: Estimating the total potential revenue or volume of business available in a particular market by segmenting the market based on criteria such as business size (small, medium, large enterprises), industry (healthcare, manufacturing, technology, etc.), and financial needs (loans, deposits, treasury management, etc.) to help our clients accurately estimate market size, identify growth opportunities, and make informed strategic decisions to enhance its competitive position and drive business growth

Competitive Benchmarking: Using proprietary data and models to perform detailed analysis of the bank’s performance, products, services, and practices with those of similar institutions to identify strengths, weaknesses, and opportunities for improvement across a wide range of financial and operational metrics highlighting key differences that can be used to identify key gaps and opportunities and help our clients understand their competitive position and make data-driven decisions to enhance their market standing

Deposit & Loan Market Share: Measuring the bank’s proportion of total deposits and loans within a specific market compared to its competitors, break down market share analysis by customer segment, identify top performing peers and competitors in market and assess competitive dynamics such as market concentration and the presence of dominant players to help our banking clients understand their competitive position and influence in the market